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New EU regulation for product placement on online ...
https://www.incoproip.com/legal-insights/regulation-of-product-placement-on-online-platforms/#:~:text=Prior%20to%20the%20amendment%20of%20the%20AVMS%20Directive%2C,in%20all%20circumstances%20for%20all%20audiovisual%20media%20services.
Product Placement and the AVMS Directive
https://www.lewissilkin.com/api/download/downloadattachment?id=ba406954-52d3-4dd6-b918-061e4b7fc370
Audiovisual Media Services (“AVMS”) Directive, adopted on 11th December 2007, Member States are expressly permitted to allow product placement in respect of certain broad categories of programme for the first time. But Member States are not obliged to permit product placement, and the government here has expressed
Revising the advertising and product placement rules in ...
https://cmpf.eui.eu/revising-the-advertising-and-product-placement-rules-in-the-audiovisual-media-services-directive-avmsd-an-optimal-outcome-for-industry-and-consumers-2/
Product Placement Under the AVMSD, product placement in all audiovisual media services, not just broadcast services, is prohibited, though Member States can authorise product placement in films, series made for audiovisual media services, sports and light entertainment programmes (article 11 AVMSD), as well as prop placement (ibid).
Regulation of product placement on online platforms - UGGC ...
https://www.uggc.com/en/on-the-regulation-of-product-placement-on-online-platforms/
Regulation of product placement on online platforms. 21/05/2021. In 2021, EU Member States will have to transpose the audiovisual commercial communication provisions including the product placement legal regime provided for in the amended Audiovisual and Media Services ( AVMS) Directive [1]. Product placement is an opportunity for brand visibility, It is …
EUR-Lex - 32018L1808 - EN - EUR-Lex - Europa
https://eur-lex.europa.eu/eli/dir/2018/1808/oj
With the exception of sponsorship and product placement, audiovisual commercial communications for alcoholic beverages in on-demand audiovisual media services should comply with the criteria applicable to television advertising and teleshopping for alcoholic beverages laid down in Directive 2010/13/EU.
EU Audiovisual Media Services Directive - Fieldfisher
https://www.fieldfisher.com/en/insights/eu-audiovisual-media-services-directive
European law makers strike a deal on key changes to the EU Audiovisual Media Services Directive. European law makers strike a deal on key changes to the EU Audiovisual Media Services Directive. ... The revisions would also impose strict rules on advertising or product placement in children’s TV programmes or content available on video-on ...
“Product Placement” - Academicus
https://academicus.edu.al/nr4/Academicus-MMXI-4-060-068.pdf
The regulati on of product placement was introduced to the European regulatory framework with the 2007 Audiovisual Media Services (AVMS) Directi ve.6 The European Commission’s initi al intenti on regarding the issue of product placement was full liberalizati on, but this approach met with the oppositi on by member states and stakeholders.
(PDF) Product Placement in European Audiovisual …
https://www.researchgate.net/publication/228218961_Product_Placement_in_European_Audiovisual_Productions
with product placement in foreign productions already prominent on european airwaves, cultural perceptions shifting together with sophisticated modern audiences and …
Commercial Communications - Shaping Europe’s digital …
https://digital-strategy.ec.europa.eu/en/policies/commercial-communications
The Audiovisual Media Services Directive (AVMSD) regulates commercial communications such as the promotion of goods and services in the audiovisual world. Audiovisual commercial communication is a term that describes various forms of promotion of goods and services, as regulated by EU law under the Audiovisual Media Services Directive. It reflects the directive’s …
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