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C4 airs audio described ad-breaks
https://advanced-television.com/2021/08/24/c4-airs-audio-described-ad-breaks/
Channel 4, in partnership with the Royal National Institute of Blind People (RNIB), has teamed up with Airbnb, BT Broadband, Experian, P&G brands (Gillette & Oral B) and Virgin Media to create a multi-brand ‘A.D. Ad-Break’ takeover to demonstrate the importance of Audio Description (AD) – an additional commentary that verbally explains what’s happening on screen.
Channel 4 launches ad break takeover to raise awareness …
https://www.thedrum.com/news/2021/08/24/channel-4-launches-ad-break-takeover-raise-awareness-audio-description
Channel 4 launches ad break takeover to raise awareness of audio description. In partnership with the Royal National Institute of Blind People (RNIB), Channel 4 has teamed up …
Audio Described Programmes | Channel 4
https://www.channel4.com/4viewers/accessibility/subtitled-audio-described-and-signed-programming/audio-described-programmes
Channel 4 Digital Accessibility Statement Audio Described Programmes Due to current issues, there may be some late changes to this information and AD may not be available on all this content.
Channel 4 launches audio described ad-break takeover ...
https://www.channel4.com/press/news/channel-4-launches-audio-described-ad-break-takeover-giving-viewers-insight-living
Channel 4 joins forces with the RNIB and 6 major advertisers to raise awareness of Audio Description Channel 4, in partnership with the Royal National Institute of Blind People (RNIB), has teamed ...
Channel 4 Paralympics: Audio Description Adverts (Part 1 ...
https://www.youtube.com/watch?v=A5k2QF7n9SY
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Channel 4 Audio Advert By MediaVest: Radio Spa | Ads of ...
https://www.adsoftheworld.com/media/audio/channel_4_radio_spa
As a leading group of radio stations, Channel 4 wanted to tackle this problem via their radio stations. Radio felt perfect as when it can be the driver’s best friend amongst the chaos of traffic. However, the truth is that radio content today has become more noise than relief. We needed to change that.
Getting Ready for Rio… Live Audio Description for Channel 4
https://www.redbeemedia.com/blog/getting-ready-rio-live-audio-description-channel-4/
A live simulcast of the events meant that Audio Description commentary and BSL would be available on 4Seven, while the Channel 4 presenters provided their commentary on Channel 4. The BSL matched the commentary from the Channel 4 feed, because the AD commentary was geared specifically for the visually impaired audience.
Enable or Disable Audio Description Commentary | TV ...
https://www.tvanswers.org.uk/answers/audio-description-commentary.html
What you’re referring to is called Audio Description, and as you say, is a service for the blind or partially-sighted. Audio Description provides a commentary of the on-screen action, for example “Chuck leaves the room following Sarah”. The service is available on many TV programmes, and is provided by the broadcaster.
Channel 4 Launches Audio Described Ad-Break Takeover - UK ...
https://www.4rfv.co.uk/industrynews/277594/channel_4_launches_audio_described_ad_break_takeover
Channel 4, in partnership with the Royal National Institute of Blind People (RNIB), has teamed up with Airbnb, BT Broadband, Experian, P&G brands (Gillette & Oral B) and Virgin Media to create a multi-brand 'A.D. Ad-Break' takeover to demonstrate the importance of Audio Description (AD) - an additional commentary that verbally explains what’s happening on screen.
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