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Product Placement and the AVMS Directive
https://www.lewissilkin.com/api/download/downloadattachment?id=ba406954-52d3-4dd6-b918-061e4b7fc370
The rules relating to product placement in EU television programming are undergoing significant reform. Under the Audiovisual Media Services (“AVMS”) Directive, adopted on 11th December 2007, Member States are expressly permitted to allow product placement in respect of certain broad categories of programme for the first time.
Audiovisual Media Services Directive (AVMSD)
https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=LEGISSUM:am0005
The EU’s Audiovisual Media Services Directive (AVMSD) governs EU-wide coordination of national legislation on all audiovisual media, both traditional TV broadcasts and on-demand audiovisual media*services. Directive (EU) 2018/1808amends and updates the AVMSD, as part of the digital single market strategy, in order to: extend certain audiovisual rules to video-sharing …
Revising the advertising and product placement rules in ...
https://cmpf.eui.eu/revising-the-advertising-and-product-placement-rules-in-the-audiovisual-media-services-directive-avmsd-an-optimal-outcome-for-industry-and-consumers-2/
Revising the advertising and product placement rules in the Audiovisual Media Services Directive (AVMSD): an ‘optimal’ outcome for industry and consumers? by Rachael Craufurd Smith, Reader in Media Law, University of Edinburgh. The Television Without Frontiers Directive (‘TWFD’) was designed to facilitate the free movement of broadcasting services across Europe by …
EU Audiovisual Media Services Directive | Fieldfisher
https://www.fieldfisher.com/en/insights/eu-audiovisual-media-services-directive
European law makers strike a deal on key changes to the EU Audiovisual Media Services Directive. European law makers strike a deal on key changes to the EU Audiovisual Media Services Directive. ... The revisions would also impose strict rules on advertising or product placement in children’s TV programmes or content available on video-on ...
EUR-Lex - 32018L1808 - EN - EUR-Lex
https://eur-lex.europa.eu/eli/dir/2018/1808/oj
With the exception of sponsorship and product placement, audiovisual commercial communications for alcoholic beverages in on-demand audiovisual media services should comply with the criteria applicable to television advertising and teleshopping for alcoholic beverages laid down in Directive 2010/13/EU.
(PDF) Product Placement Product Placement in European ...
https://www.academia.edu/20909062/Product_Placement_Product_Placement_in_European_Audiovisual_Productions
Product Placement and Sponsorship Sponsorship is deined in Article 1(k) AVMS Directive as “any contribution made by public or private undertakings or natural persons not engaged in providing audiovisual media services or in the production of audiovisual works, to the inancing of audiovisual media services or programmes with a view to promoting their name, trade mark, …
Regulation of product placement on online platforms - UGGC ...
https://www.uggc.com/en/on-the-regulation-of-product-placement-on-online-platforms/
Regulation of product placement on online platforms. 21/05/2021. In 2021, EU Member States will have to transpose the audiovisual commercial communication provisions including the product placement legal regime provided for in the amended Audiovisual and Media Services ( AVMS) Directive [1]. Product placement is an opportunity for brand visibility, It is …
EU closer to product placement in TV shows
https://euobserver.com/creative/24024
In the US, product placement has been common since the 1970s. Overhaul of current TV rules The reform process came after the European Commission launched plans aimed at modernising the current 1989 Television Without Frontiers directive to bring it in line with new developments in audiovisual technology and advertising – renaming it the Audiovisual Media …
Product placement in broadcast and on-demand TV ...
https://uk.practicallaw.thomsonreuters.com/2-503-0109?contextData=(sc.Default)
This practice note sets out the law on product placement in broadcast and on-demand TV in the UK. This derives from the Audiovisual Media Services Directive ( 2013/10/EU) (AVMS Directive) as amended and is set out in the Communications Act 2003 and Ofcom's Broadcasting Code. It contains standards for product placement on broadcast TV and in "on-demand programme …
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