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Pump up the programmatic: Google selling streaming audio ads
https://adage.com/article/digital/pump-programmatic-google-selling-streaming-audio-ads/313697#:~:text=Google%20is%20plugging%20into%20streaming%20music%20services%20like,audio%20ads%20through%20DoubleClick%2C%20its%20programmatic%20ad%20platform.
Get started with audio ads - Google Ad Manager Help
https://support.google.com/admanager/answer/7642796?hl=en
Set up your audio inventory just like you would any other inventory. When creating an ad unit, select Audio as the VAST master size to target in your line items, and add audio creatives. A VAST ad tag is used by audio players to retrieve audio ads. See a …
Digital Audio Ads come to DoubleClick - Google
https://www.blog.google/products/marketingplatform/360/digital-audio-ads-come-doubleclick/
Marketers can access ad inventory from Google Play Music, Spotify, SoundCloud and TuneIn — with Pandora coming soon. Using Bid Manager to buy audio ads offers brands the opportunity to bring audio and digital campaigns together in one place, helping you connect with users in various moments throughout the day.
Google Expands Audio Advertising Options: Just The Facts
https://insights.digitalmediasolutions.com/articles/google-audio-advertising
Google explains, “For example, if a person is interacting with a music streaming app on their phone or computer, [Google] Ad Manager can deliver a video ad. Or if the streaming service is running in the background, an audio-only ad can be served. Publishers can also use Dynamic Ad Insertion for their audio inventory to seamlessly insert ads into live audio streams across a …
Inspect in-stream video and audio ad delivery - Google Ad ...
https://support.google.com/admanager/answer/7122776?hl=en
Sign in to Google Ad Manager. Click Delivery Delivery tools In-stream video and audio ads. In the "Enter video or audio tag to troubleshoot" box, paste your video or audio ad tag URL. (Optional)...
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