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Radio Facts and Figures | News Generation | Broadcast ...
https://newsgeneration.com/broadcast-resources/radio-facts-and-figures/
Radio is the leading reach platform: 92% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (87%), PC use (54%), smartphone use (81%), and tablet use (46%) More than 244.5 million American adults listen to the radio each month. Audiences are becoming more diverse with more than 45 million Hispanic listeners and more than 35 million Black listeners a …
U.S. Radio Industry - Statistics & Facts | Statista
https://www.statista.com/topics/1330/radio/
Radio is one of the most powerful mediums in the United States, with a weekly reach of around 82.5 percent among adults. There are over 15,445 radio stations in the U.S., all competing for a piece ...
The Steady Reach of Radio: Winning Consumer Attention ...
https://www.nielsen.com/us/en/insights/article/2019/the-steady-reach-of-radio-winning-consumers-attention/
Adults 25-54 are the second most reached demographic for radio, with 123.6 million (99%) of the population listening each month. When we look at these demographics by gender, listenership remains strong. Both women and men 18-49 use radio in large numbers, with their listenership nearly equal at 65.9 million (97%) and 65.4 million (98%), respectively. And …
THE NIELSEN TOTAL AUDIENCE REPORT
https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/q3-2018-total-audience-report.pdf
• Adults 50-64 spend more time per day on media than any other age group • Adults 18-34 spend over one-third of their daily media usage on smartphones • Black adults spend nearly 13 hours per day across all media • Internet Connected Device/Smart TV app usage experienced the largest year-over-year growth in Q3 2018 • 92% of U.S. adults listen to radio each week
Radio Matters. Here’s Why. - Radio World
https://www.radioworld.com/columns-and-views/radio-matters-heres-why
According to United States Ratings giant Nielsen, more Americans still tune to AM/FM radio than any other platform, and 93 percent of U.S. adults listen to radio every week — “more than those watching television or using a smartphone, TV connected device, tablet or PC,” they say. It isn’t just older listeners, either.
What makes radio different from the other forms of ... - …
https://www.quora.com/What-makes-radio-different-from-the-other-forms-of-media
Radio is ubiquitous. It is literally everywhere. People still love to listen for local weather…news…sports. And Music. You can target by format. Radio has reach. In fact 90% of adults 18–34 can be reached by radio each week. 1. Radio is memorable. Combine your professionally written copy with a memorable jingle and people will sing your song all day.
4 types of audio that people share | NPR Digital Services
https://digitalservices.npr.org/post/4-types-audio-people-share
4 types of audio that people share. By Eric Athas • Jan 20, 2015. Credit (Russ Gossett/NPR Digital Services) Chances are you’ll listen to this audio – at least 56 percent of you: That’s what our experiments in making audio more sharable have shown so far. You’re more likely to listen and share interesting sound if it’s packaged with ...
More than a third of U.S. adults don't get enough sleep ...
https://www.npr.org/2022/01/16/1073459183/more-than-a-third-of-u-s-adults-dont-get-enough-sleep-heres-how-to-get-the-rest-
Sacha Pfeiffer. Twitter Instagram. More than a third of U.S. adults don't get enough sleep. Here's how to get the rest we need. Listen · 4:51. 4-Minute Listen. Add to. Toggle more options. NPR's ...
Three-in-ten Americans now read e-books - Pew Research Center
https://www.pewresearch.org/fact-tank/2022/01/06/three-in-ten-americans-now-read-e-books/
Three-in-ten Americans now read e-books. Americans are spreading their book consumption across several formats. The share of adults who have read print books in the past 12 months still outpaces the share using other forms, but 30% now say they have read an e-book in that time frame. Overall, 75% of U.S. adults say they have read a book in the ...
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