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(PDF) Issues in cross-cultural studies of advertising ...
https://www.researchgate.net/publication/46217345_Issues_in_cross-cultural_studies_of_advertising_audiovisual_material
This article presents an approach to cross-cultural studies of advertising audiovisual material that departs from the typical rigid marketing models.
Issues In Cross-Cultural Studies of Advertising ...
https://www.academia.edu/399716/Issues_In_Cross_Cultural_Studies_of_Advertising_Audiovisual_Material
Hurdles in the way of cross-cultural studies Many hurdles stand in the way of the cross- cultural researcher of advertising audiovisual material. Most cross-cultural empirical studies of advertising try to achieve a flawless com- parison of the advertising of two or more coun- tries but acknowledge that various factors stand in the way of comparability.
Issues in cross-cultural studies of advertising ...
https://researchcommons.waikato.ac.nz/handle/10289/1128
This article presents an approach to cross-cultural studies of advertising audiovisual material that departs from the typical rigid marketing models. It favours a more qualitative inductive approach to corpuses, in which audiovisual texts are not approached or compared through the use of standardised American tools.
1 Issues in cross-cultural studies of advertising ...
https://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.527.5919
CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): This article presents an approach to cross-cultural studies of advertising audiovisual material that departs from the typical rigid marketing models. It favours a more qualita-tive inductive approach to corpuses in which audiovisual texts are not approached or com-pared through the use of …
Issues in cross-cultural studies of advertising ... - CORE
https://core.ac.uk/display/29195172
This article presents an approach to cross-cultural studies of advertising audiovisual material that departs from the typical rigid marketing models. It favours a more qualitative inductive approach to corpuses, in which audiovisual texts are not approached or compared through the use of standardised American tools.
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