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Delivering audio description on TV commercials - RNIB ...
https://www.rnib.org.uk/delivering-audio-description-tv-commercials
Delivering audio description on TV commercials. Author: Bill Brown - Head of Media Standards, ITV. ITV has become the first UK broadcaster to provide the technical capability to broadcast HD commercials with embedded audio description. This happened when the Digital Production Partnership (DPP) Specification for the Delivery of HD Commercial ...
Audio description on TV – time to catch up - RNIB - See ...
https://www.rnib.org.uk/nb-online/audio-description-for-video-on-demand
Audio description on TV – time to catch up. RNIB is disappointed with the Government’s decision not to make audio description a legal requirement for TV shows available on video-on-demand. Last month the Culture Minister, Ed Vaizey, wrote to RNIB to say that following a review of the last three years, he was satisfied ‘good progress’ had been made to …
Television - RNIB - See differently
https://www.rnib.org.uk/information-everyday-living-home-and-leisure-television-radio-and-film/television
Audio Description on TV. Audio Description (AD), a free service, describes body language, expressions and movements, making the programme clear through sound. Most major broadcasters (like the BBC, Channel 4 and Sky) provide AD on 20 per cent of their programmes. AD is also available in Welsh on selected Welsh language programmes. Accessible TV devices
Audio description (AD) - RNIB - See differently
https://www.rnib.org.uk/information-everyday-living-home-and-leisure-television-radio-and-film/audio-description?email=yes
RNIB was part of a working group to make this happen. 2017: More than 150,000 hours of TV was broadcast with AD in the UK including dramas, documentaries, films, sitcoms, reality TV etc. P&G announces it will audio describe all its adverts. 135 out of 202 English language films released in the UK were available in cinemas with AD.
Another breakthrough for audio description on TV ... - RNIB
https://www.rnib.org.uk/practical-help/home-and-leisure/television-radio-and-film/news/breakthrough-ad-tv
David Clarke, Director of Services at RNIB, said: “RNIB are delighted with Virgin Media's decision to audio describe their latest TV commercial for their blind and partially sighted consumers; it's a great step towards bridging the gap in accessibility of content.
Audio Description on Freeview - RNIB
https://www.rnib.org.uk/sites/default/files/Audio_Description_on_Freeview_factsheet_March_2020%282%29.doc
This means that if you turn on Audio Description when using this hardware you may just hear the Audio Description and not the main audio. If you want to watch broadcast TV on your computer using one of these devices, try to find one that claims to be Freeview compliant as this means it is more likely to handle UK Audio Description properly.
RNIB brings audio description to VOD | Where to watch ...
https://vodzilla.co/blog/vod-news/rnib-brings-audio-description-to-vod/
James R | On 11, Mar 2015. The RNIB is bringing audio description to VOD with a new app. MovieReading, which has been developed by Universal Multimedia Access, will provide AD to TV programmes and films watched through on-demand services such as Sky, Sky Go, Amazon Instant, iTunes, NOW and Netflix. AD is commentary that describes scenes, body language, …
RNIB. Ad Standards - Audio Description
http://audiodescription.co.uk/uploads/general/RNIB._AD_standards.pdf
Audio description is an additional commentary between the dialogue of a film/ television programme that tells the viewer what is happening on the screen so that he/ she is able to keep up with the action. It bridges the gap in accessibility for a blind or a partially sighted person when watching a film/ TV programme.
Audio Description Resource Guide - National Library ...
https://www.loc.gov/nls/about/services/reference-publications/guides/audio-description-resource-guide/
2018. Descriptive video is a form of audio-visual translation used primarily by blind and visually impaired consumers of television and film. Television and movies use descriptive video when they employ a Secondary Audio Program (SAP), when the images and actions on screen are described during natural pauses in the dialogue.
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