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Marketing Strategy of Sony for Portable Audio Device ...
https://books.google.com/books/about/Marketing_Strategy_of_Sony_for_Portable.html?id=FlopJOHDWNIC
In the future, Sony has to maximize the market share in this growth stage. A proposed portable audio device for the future could be an all-in-one device with multi-functionality for multimedia. "After a match is before a match" is a good slogan for the future. The winner is someone who has strength in speed, innovation and global impact.
Marketing strategy of Sony for portable audio device ...
https://www.overdrive.com/media/2486671/marketing-strategy-of-sony-for-portable-audio-device-bus
Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid development in the hard battled MP3 player market. In this study the Sony's portable audio devices were analyzed by using Boston Consulting Group approach and Product Life-Cycle.
Marketing strategy of Sony for portable audio device ...
https://www.overdrive.com/media/3174442/marketing-strategy-of-sony-for-portable-audio-device-bus
In this study the Sony's portable audio devices were analyzed by using Boston Consulting Group approach and Product Life-Cycle. Sony arranges now gradual phasing out of DOGs like Cassette, CD and MD Walkman and has a new challenge by …
Marketing strategy of Sony for portable audio device ...
https://www.barnesandnoble.com/w/marketing-strategy-of-sony-for-portable-audio-device-business-khanh-pham-gia/1030858232
In the future, Sony has to maximize the market share in this growth stage. A proposed portable audio device for the future could be an all-in-one device with multi-functionality for multimedia. 'After a match is before a match' is a good slogan for the future. The winner is someone who has strength in speed, innovation and global impact.
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