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What Customers Want: Using Outcome-Driven Innovation …
https://www.amazon.com/What-Customers-Want-Outcome-Driven-Breakthrough/dp/0071408673
In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice …
What Customers Want - Microsoft Library - OverDrive
https://msl.overdrive.com/media/142436
In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice …
What Customers Want: Using Outcome-Driven Innovation to ...
https://audiotech.com/business-summaries/what-customers-want-using-outcome-driven-innovation-to-create-breakthrough-products-and-services
Instead focus on the "jobs customers need to get done" and uncover the "outcomes customers hope to achieve." In our summary of What Customers Want : Using Outcome-Driven Innovation to Create Breakthrough Products and Services , by Anthony W. Ulwick, we'll show you how to use this secret weapon behind some of the most successful companies of ...
Anthony W. Ulwick – Audio Books, Best Sellers, Author …
https://www.audible.com/author/Anthony-W-Ulwick/B001IGQLNK
Tony has been granted 12 patents related to various aspects of the ODI process. Tony is the author of the original "Jobs-to-be-Done" book, What Customers Want (2005, McGraw Hill), and articles published in Harvard Business Review and MIT Sloan Management Review. His work is cited in hundreds of publications.
What Customers Want by Anthony Ulwick · OverDrive: …
https://www.overdrive.com/media/142436/what-customers-want
In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the …
Amazon.com: What Customers Want: Using Outcome …
https://www.amazon.com/What-Customers-Want-Outcome-Driven-Breakthrough-ebook/dp/B000RG17R2
In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice …
What Customers Want: Using Outcome-Driven Innovation …
https://www.indiebound.org/book/9780071408677
In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as needs, benefits, specifications, and solutions, Ulwick argues that researchers should silence the literal voice of …
Jobs to Be Done by Anthony W. Ulwick | Audiobook | …
https://www.audible.com/pd/Jobs-to-Be-Done-Audiobook/B08R8Z44Q4
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for.
Jobs-to-be-Done Book | FREE PDF | Ulwick | JTBD …
https://jobs-to-be-done-book.com/
What Customers Want (2005) Tony Ulwick's original Jobs-to-be-Done book introduces Jobs Theory and the Outcome-Driven Innovation process. Timeless. A must read: available at Amazon.com. “Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation.” - Clayton Christensen
What Customers Want by Anthony Ulwick is available in ...
https://www.overdrive.com/media/142436/libraries
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies...
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